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History
Sanicro started as a chromium plating company in 1960 under the management of the Cropelli family. It amassed knowledge in the sanitary accessories market and later changed its direction during the 70s towards manufacturing: it invested in zamak mould injections and brass working machineries to produce flexible hoses, showers, glide bars and many other sanitary accessories. During the 90s, Sanicro implemented a synergy policy acquiring a plastic mould injection company (Wilden Italy) and delegating zamak mould injection to a controlled company (Zamacasting).
In the last decade Sanicro greatly increased its production of showers and allied accessory products on both proprietary and OEM programs. Sanicro is now primarily an innovation development company in the field of bathroom products and concepts for personal comfort and healthcare. Our customers’ market can be divided into: "DIY", professional, industry and OEM. The marketing and development policy is based on the achievement of products with a high standard of design and technical solutions that allows us to offer our customers creative concepts that are both user friendly as well as highly saleable in today's quickly changing and competitive markets.
In the 2004 the pressing market need for a complete product-developing service led Sanicro to invest in a new controlled company specializing in rapid product development with the latest technologies on computer-aided engineering and computer-aided design (Flowservice)
